Interesting Stats

12.5m
Vita Coco drinks sold per year in UK
120%
sales growth for Vita Coco year on year
No.1
fastest growing soft drink in Britain

Vita Coco

The world's favourite coconut water drink

Campaign Summary:

  • Full livery taxi advertising campaign in London
  • Targeting shoppers and commuters in the busiest areas of the capital
  • Raising brand awareness of Vita Coco and driving product sales
  • Vita Coco’s signature branding stood out against the London traffic

London Taxi Advertising helps the capital go nuts for Vita Coco

We worked with drinks brand Vita Coco, coordinating an eye-catching campaign aimed at raising brand awareness of the natural, nutrient-filled coconut water drink.

Vita Coco opted to use full livery taxi advertisement, with every inch of the famous London black cabs transformed to carry the product’s signature branding.

With an ad creative showcasing the white sand beaches and clear blue skies associated with the Caribbean climate, the ads had a stand-out presence on the streets of London.

By choosing to launch their advertising campaign in London, Vita Coco was able to target a huge audience, 78% of which is of an ABC1 demographic.

Targeting shoppers, commuters and other road users, the Vita Coco campaign saw the brand travel around the streets of the famous British capital in style.

Taxi advertising can see cabs act as effective mobile billboards and offer unbeatable reach – Vita Coco was delighted with the results of this fantastic London cab campaign from London Taxi Advertising.

Want to know how this type of campaign would help your brand? Speak to the team today.