Dior x Harrods
The Campaign.
When Dior opened a new pop up installation for their Autumn, Winter collection at Harrods, London, there was only one way to spread the word. Full wrap taxis adorned the streets of London, showcasing Dior’s chosen colours and patterns for the collection. Designed in 1967 by Marc Bohan, the legendary Dior British collection was reinterpreted by Maria Grazia Chiuri. These were celebrating British culture with black, green, red, and white checks. The collection included pieces which could have come straight out of a British wardrobe, such as a Tartan overshirt, and lots of elegant tweed and checks took over the catwalk.
The wrapped taxis are an extension of the pop up, and the brand shared them across their Instagram, with their 44 million followers.
The Facts.
followers saw as Dior shared 3 dedicated posts of the taxi wraps on Instagram.
visits to Harrods daily (on average).
of ABC1s say they can instantly recall brands using taxi advertising.
