Free Now
The Campaign.
FREE NOW is the Mobility Super App with the largest vehicle choice for consumers across Europe. More than 48 million users in 9 markets and in over 150 cities today are already moving freely from A to B by accessing the largest selection of mobility options available in one app. Previously named myTaxi, this campaign was to re-launch the brand with its new name (FREE NOW) into the UK, creating brand familiarity.
The creative for these taxi supersides aimed to be as effective as possible; by stating the brand name, logo and it’s tagline, therefore creating that familiarity surrounding the brand. Over three hundred taxis were launched across the whole of London for this campaign.
The Facts.
taxis ran throughout London.
of people use online comparison sites for brands they see on taxi advertising.
minutes is the average journey time in central London.
