Cinch
The Campaign.
Cinch is the faff free way to buy and sell cars. You can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to your home. Cinch also offers their customers worry-free motoring with cinchCare offering a lifetime warranty, routine servicing and roadside assistance, free delivery and a 14-day money-back guarantee.
500 taxis were live throughout London for over a year. Why? Being a fairly new company, Cinch needed to penetrate the market, earn a share of voice and London Taxi Advertising knew that the most cost effective way to do that was a long running taxi advertising campaign in the capital city.
The creative was simple- emphasising the faff free offering.
The Facts.
wrapped taxis ran throughout London.
of people say that taxi ads impact them.
of people use online comparison sites for brands they see on taxi advertising.
