JD Sports
The Campaign.
As part of JD’s integrated Christmas campaign, London Taxi Advertising launched fully wrapped taxis around London and Manchester. In a bold statement, retailer JD said its new Christmas ad campaign “celebrates the best of British talent, cementing its ‘Undisputed at Christmas’ position and status as the No 1 destination for sports style and staying true to its roots”. The ‘King of the Game’ campaign “heroes the best in British youth culture… celebrating the spirit of competition and the magic of Christmas”. The campaign featured a line-up of 32 famous faces from sport, entertainment, and music culture, including Kano, KSI, Anthony Joshua, Slowthai, Jasmine Jobson and Trent Alexander-Arnold. The taxis showed these familiar faces as they travelled across London.
The Facts.
JD stores throughout London.
famous faces feature throughout the entire campaign.
people visit London over the Christmas period.
