Interesting Stats
- 50
- branded cabs in Birmingham
- 100k
- BCFC fans to target
- 80%
- notice new taxi ads
Birmingham City FC
Championship football team based in England's second city
Campaign Summary:
- Birmingham City ran an LTA campaign for the 17/18 season
- Superside ads raised awareness of the club
- Taxis travelled across the city targeting fans
- Superside is a cost-effective advertising format
Birmingham City Runs Taxi Advertising Campaign
London Taxi Advertising has teamed up with EFL Championship football club Birmingham City to launch an eye-catching new superside taxi ad campaign in England’s second city.
A fleet of 50 Blues-branded black cabs will be on display during the 2017-18 football league season, targeting football fans in the city and raising brand awareness of the team.
Featuring the side’s manager Harry Redknapp, the taxis will catch the eye of Birmingham fans and drive excitement for upcoming matches, promoting ticket sales.
Superside taxi advertising is a cost-effective marketing choice for long-term brand awareness campaigns, and the cabs are sure to be a hit with the 100,000+ Blues fans across the city!
To find out what superside taxi advertising could do for your brand, get in touch with the team at London Taxi Advertising today.