Get to know: Coventry
West Midland’s second largest city, Coventry, is an ideal location for businesses to utilise within an advertising campaign.
This city provides a range of demographics and puts them within a brand’s grasp.
Reach invaluable millennials, with 30% more than the UK average residing within Coventry.
Home to a vast amount of students and recently-employed graduates.
A growing economy with a GDP per capita of £27,995.
Target an ABC1 purchase willing audience.
Push your message out and let it be seen by consumers that are open to new products, ideas and technologies. Embrace a city that houses two universities – Coventry and Warwick.
Adverts have the ability to travel across the busy city centre and urban areas around Coventry, providing an unrivalled reach.
337,000
population of Coventry.
6,000
black cabs in the West Midlands.
50,600
students in the local area.
30%
more millennials than the UK average.
Why advertise in Coventry?
Approximately 64% of Coventry residents own their own home, with 49% of this important ABC1 demographic. By targeting them on the roads as motorists, passengers or pedestrians, your internal and external taxi ads can leave a lasting impression and help to fuel future purchases.
Coventry is a well-connected city with a population of over 337,000. Located just 11 miles from Birmingham International Airport, a Coventry campaign can see the reach of your taxis extended further, making an impression on an even larger audience.
If you’re looking to reach an affluent audience or a slightly younger market, a taxi advertising campaign is Coventry is the perfect place to start. Get in touch with LTA today for more information!
