Wood Green Animals Charity Raises Awareness with London Taxi Avdertising
Animal welfare shelter Wood Green have appointed London Taxi Advertising for the implementation of a city-central marketing campaign, aiming to propel the charity through England’s capital.
Opting for the popular superside format, the advert designed by the creative team at London Taxi Advertising displays the photographic image of a dog and cat alongside the Wood Green logo, accompanied by both social media and website contact details. The campaign draws on public compassion, using the strapline ‘Abandoned and unwanted. Will you help us to help them?’
An ideal method of infiltrating the public sphere, superside Taxi advertising allows brands to benefit from high-frequency exposure in key urban locations. By launching a marketing strategy through the streets of London, Wood Green are able to directly target a vast demographic with this iconic promotional medium.