Taxi advertising once again extends its scope to involve digital platforms, with the latest innovation: The City Portal. This interior screen provides an additional advertising outlet for businesses, further enlarging the promotional surfaces within taxis. The concept has been introduced initially in Newcastle by Adhesive Media, and is expected to reach over 100,000 members of the public.
In our current climate of interactivity, The City Portal also encompasses a free mobile phone app and website in order to allow perpetually connected consumers to engage with brands across formats from a single location. These will offer services like a venue finder, discount vouchers and ticket booking facility.
The 8-inch screens have the capacity to target travelers at designated times, working with their timed advert list in order to plan a specific output at key periods- such as rush hour, lunch breaks and evening socialisers.
London Taxi Advertising has the capacity to organise and implement a broad range of advertising platforms, catering for campaigns of any size. Contact us on 0207 953 0306 or visit www.londontaxiadvertising.com.