London Taxi Advertising is launching a full livery taxi advertising campaign promoting fashion brand Hugo Boss.
LTA were appointed by the Media Agency Group after winning a competitive pitch against a number of leading taxi advertising firms, and will supply the fleet, and wrap the taxis which will run in Central London.
Hugo Boss was established in 1923 and has long been synonymous with dignified style and good taste within the world of fashion. The Hugo Boss brand see the name as representing innovation, creativity and progress and therefore have chosen the premium platform of taxi advertising to promote their new fashion collection and presence on Regent Street.
The campaign will run for twelve months and will promote multiple designs throughout the year. Two designs will run for the launch, one full livery branded cab with the Hugo Boss logo raising awareness, and another striking blue cab showcasing the Autumn/Winter collection, which will be re-wrapped later in the year to promote the 2013 Spring/Summer collection.
Hugo Boss Regent Street is an international flagship store for Hugo Boss, the taxis will carry the brand on both major and minor roads in London, adding unique cover and shopping ideas in close proximity to the point of purchase.
London Taxi Advertising has an expert team of printing and fitting specialists with over ten years’ experience in wrapping taxis. This ensures all campaigns are fully managed in house, negating third party costs from printing suppliers.
John Kehoe, director of the Media Agency Group
“We are delighted to promote an international fashion brand on London taxis, showcasing the attractive visual image of the Hugo Boss Campaign. We are one the largest independent buyers of Outdoor Advertising in the UK and have trialled a number of leading taxi companies in the past, but going forward we will continue to work with London Taxi Advertising. The team demonstrated sound understanding of the market during their pitch and offered the greatest ROI for our client. London Taxi Advertising has executed the campaign to the highest standards from the printing and fitting, to providing the best brand ambassadors driving the taxis that London has to offer.”
See our coverage in The Drum: London taxis wear Hugo Boss in full livery campaign by London Taxi Advertising