Knowsley Council is using taxi superside advertising to drive forward their campaign to promote fostering.
The colourful and emotive creative features the strapline “the little things make a big difference“, and provides clear contact information to encourage prospective foster parents to get in touch.
The campaign is reinforced with branded tip seats and receipt pads, which enable the message to reach both internal and external audiences.
Receipts enable customers to take home a reminder of the campaign, encouraging them to give fostering further thought once they reach home. Superside taxi advertising enables reach to a wide and vast audience, targeting key ABC1 consumers and bringing fostering to the forefront of the minds of Knowsley residents.