Sky Channel 284 is the home to Holiday & Cruise, the specialist television channel which has set sail with a taxi branding campaign in London and Liverpool for twelve months.
The full livery taxi advertising campaign promotes the Holiday & Cruise channel known as viewers ‘Window on the World’ and encourages the public to press the three buttons on their sky remote to join in the fun with presenters Debi Jones and John Cooper.
Debi Jones hosts Cruising with the Stars a popular daily chat show inviting guests and famous faces to discuss their life and love of cruising around the world, some well-known guests include Ricky Tomlinson, Syd Little and Bobby Kaye.
Scouse favourite John Cooper presents The Cruise Show which features great cruise holiday offers and deals from the Liverpool Cruise Club across six slots on the channel every day.
Black Cab Advertising is a strong visual format for any brand looking to target urban audiences, and the bright yellow taxis will not be missed.
As part of the campaign Holiday & Cruise have Tip Seat adverts as an internal branding extension to the full livery taxi wrap. Tip seat advertising allows advertisers to communicate with their audiences who experience an extended dwell time whilst riding in the taxi.
Holiday & Cruise taxi adverts will feature in London and Liverpool and remind commuters, tourists, pedestrians and local residents that they can escape the great British weather by tuning in to the channel and viewing the world from the comfort of their couch, or even picking up a great deal for their next holiday.