Eleven Paris Arrives In London with London Taxi Advertising
Communications agency Good Results have appointed London Taxi Advertising to publicise fashion brand Eleven Paris, coinciding with the opening of the label’s first UK store on London’s Carnaby Street.
The superside taxi advertising format is used to promote the campaign, fronted by Eleven Paris ambassador and American musician Lenny Kravitz. The brand and London store address are clearly displ
ayed in bold, black lettering upon a white background, with a website resting at the bottom of the taxi.
Emerging on the Parisian fashion scene in 2003, Eleven Paris has infiltrated cosmopolitan clothing outlets such as Urban Outfitters and ASOS, striving to create a portal for à–la-mode street style at realistic prices.
Superside Black taxi advertising is a valuable medium for launching heavyweight campaigns, allowing Eleven Paris to quickly saturate the retail-oriented streets of London. With the brand visible on both sides of the cab, this form of marketing will directly navigate the city’s shoppers towards Carnaby Street.