The team at London Taxi Advertising are excited to execute the Outdoor Advertising campaign for fashion favourite Charlotte Olympia Dellal. The coveted designer has chosen London Taxi Advertising to showcase her glamorous pin-up styles on iconic London Black Cabs.
The image of the sultry model wearing the ‘Dolores’ shoe, and clutching the ‘Arlena’ Pouch is travelling London and targeting consumers on a street level. The designer famously encourages her followers to “dress from the feet up!” and the Taxi Superside format follows her mantra. Fifty taxis have been dressed in a sleek design synonymous with Charlotte Olympia, and incorporate her signature trademark, a gold spider web on the taxi door.
The campaign was launched at the height of London Fashion Week and one cab was used as a unique PR Opportunity for the designer, who was picked up in the branded cab and transported to her spring / summer 2012 collection presentation in the Royal Institute of British Architects headquarters in Portland Place.
Taxi advertising was recommended to the designer by London Taxi Advertising as it is one of the only media formats that can reach her target audience on a street level. London’s fash pack has been greeted by the branded cabs during LFW, and will see them for a following 3 months – reinforcing the Charlotte Olympia image in the mind of consumers.
The average female shopaholic spends almost £1,000 a year on impulse buys, a study by One Poll revealed. Out of the ‘TOP 10 Impulse Buys’ shoes were
the most common impulse. Researchers found seven out of ten women said they had returned from the shops with a pair of ‘impulse’ shoes in the last 12 months. And more importantly, one in ten women admitted spending almost £2,500 a year on items which ‘caught their eye’ while they wandered through their local shopping districts. (Source: theretailcoach.co.uk)
London Taxi Advertising is confident this tried and tested method of Outdoor Advertising will work for Charlotte Olympia. The novelty of riding in branded taxis is high within cosmopolitan city centres, and urban areas alike. Locals and tourists will be rushing to travel in one of the taxis, and of course each ride is a new area of the capital the campaign can target.