Client: Bright Sun Travel (www.brightsun.co.uk)
Reach & Frequency: ABC1 Audience, Male and Female, 25 – 55 year olds.
Location & Campaign Duration: London for twelve months.
Marketing Objective: BUILD AWARENESS
What was the Challenge / Background of the Campaign?
Bright Sun Travel contacted London Taxi Advertising to build awareness of their custom holiday travel agency website. The client required a high impact advertising solution to compete with industry giants within the travel and tourism market.
What was the Solution?
Full livery taxi advertising was commissioned with brightly coloured artwork displaying their website details and a QR code.
What were the Results?
The campaign is still running, and at present locals, tourists and business people are rushing to travel in one of the bright taxis which are bringing sunshine to the dark London street during the winter months.
What were the Key Learnings of this Campaign?
Full Livery Taxi Advertising is an excellent tool for Travel & Tourism clients who would like a large creative space to showcase destinations and bright eye-catching artwork.