Acer, one of the eleven Worldwide Partners of the Olympic Movement, is using Taxi Advertising for the first time in order to promote its position as a worldwide computing partner of the London 2012 Olympic Games.
Acer is effectively translating its Worldwide Partner status onto the streets of London, using the energy around the Games and reinforcing its presence in the capital by advertising on a famous icon of London, the black cab.
Acer is using taxi advertising to help grow the perception of Acer around the world, targeting the international audience visiting London during The Olympics, and ‘helping the world explore London’ in their branded taxis.
Acer’s Worldwide Partner agreement started in January 2009. The partnership delivered funding and helped stage the 2010 Olympic Winter Games in Vancouver and for the upcoming 2012 Olympic Games in London, providing computing technology equipment, and associated services to manage the Games’ demands.
The striking taxis feature branded receipts and Tip Seats which are an extension to the exterior advertising, the crisp Acer branding coupled with the official Olympic Games logo reinforces their involvement and importance to the event.
Taxis are a recommended mode of transport by London 2012 due to the increased pressure that will be applied to the public transport systems.
The taxis will run throughout the build-up and during The 2012 Olympics which is encouraging an extra eight million visitors to travel to the Capital to support their country, during this time an extra 65 million journeys are predicted to be made, there is no better time to transport Acer’s branding onto the streets.
Linda Hassall, head of marketing at Acer UK said, “Acer is a proud Worldwide Partner of the Olympic Movement. Our PCs and servers have been deployed across the Olympic Park and venues. Along with other technology providers our role is to ensure the Games run smoothly from a technology perspective. We’re excited to see our Acer branded taxis take to the streets in the coming weeks and remind Londoners and visitors of our association with the Games.”
Sales Director Paul Tremarco at London Taxi Advertising worked on the campaign in order to target tourists, business commuters, leisure and shopping audiences in London.
“The team at London Taxi Advertising are very pleased to introduce a new advertising format to Acer in the form of London Black Cabs. Taxi Advertising during the Olympics is a great tool for getting a message across to an international, mass audience, and therefore increasing awareness of Acer as a Top Partner to the International Olympic Committee.”
We got some great coverage for the campaign, check it out here:
101 Daily News