London Taxi Advertising x Snapchat

Working in this field we've witnessed the evolution of marketing strategies firsthand, but one recent campaign we worked on, truly stood out: "Less Social Media, More Snapchat."

This slogan wasn't just a catchy phrase; it embodied a concept shift in the way we perceive social networking. Spearheaded by Colleen DeCourcy, the campaign aimed to illuminate the platform's unique features that set it apart from traditional social media. And we were thrilled to be a part of it.

Our role was to amplify this message, to bring it to the streets, quite literally. We adorned our fleet of taxis with bold visuals and punchy slogans, ensuring that commuters couldn't escape the allure of "Less Social Media, More Snapchat." Whether stuck in traffic or rushing to their next destination, they couldn't help but ponder the significance of this message.

Our collaboration wasn't just about advertising, it was about challenging the status quo of social networking and championing a platform that dared to be different. Our taxis became not just vehicles of transportation, but representation of a new era — one where genuine connections trumped digital facades.

The campaign has gathered positive feedback, especially from its primary audience of young users. The platform's focus on private messaging and authentic connections strikes a chord with individuals who seek relief from the pressures commonly found on mainstream social media platforms.