Taxi superside adverts from London Taxi Advertising are helping to bring Richard Shelton’s Sinatra show to Blackpool this summer.

Launching in time for the popular holiday season, the campaign advertises the Pleasure Beach concert which is being hosted by singer Richard Shelton and the Syd Lawrence Orchestra.

The taxi superside design clearly displays all the event information, and is accompanied by an image of Richard Shelton. As a popular mode of transport for the town’s holiday makers, the black cabs will transport its passengers throughout Blackpool whilst promoting the event to tourists, pedestrians, locals and motorists – helping to spread awareness and drive sales.

Superside taxi advertising is a great way to promote an event throughout a targeted area, acting as a mobile billboard to create a buzz across a town or city. Not being limited to one area means taxis are able to engage with audiences from further afield; helping to make a campaign really travel.