London Taxi Advertising brings the Revolut x Sidemen partnership to London

With over 20 million customers, Revolut is a globally expanding  financial app with the mission to make financial services work for as many individuals and businesses as possible.

The Sidemen is a British YouTuber and Influencer group, consisting of seven internet personalities- KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S.

The campaign looks to appeal to the 130 million followers collectively amassed by the Sidemen members.

The Defy Expectations campaign  launched  two new limited edition Revolut cards. Alongside the regular benefits of Revolut’s cards, the Sidemen cards offer 10 per cent cashback on all Sidemen-owned brands, including XIX Vodka, Sidemen Clothing and Sides restaurants. The card will also give access to three months of free access to the membership community Side+ ( Sidemen’s own Subscription Channel).

This taxi campaign ran across the partnership launch party, with guests arriving in partnership branded taxis to the event. The creative was placed across supersides, the white background contrasting cleanly with the black of the taxis. Inside, partnership branded tip seats immersed the VIP guests in the event.