Global superstars Little Mix are promoting their new perfume with an eye-catching taxi advertising campaign, coordinated by leading cab advertiser London Taxi Advertising and fragrance distribution business SAS & Company.

The taxi advertisements promote the brand new “Wishmaker” fragrance in London, which is the latest perfume to be released by the girl group since they shot to superstardom after first appearing on 2011’s The X Factor.

The cab advertisements themselves are the traditional “superside” format, offering brands high exposure in busy urban environments as the taxis travel across the city. It sees the side panels of the iconic London black cab transformed to carry Wishmaker’s eye-catching branding, and will be sure to turn heads of fans of the world’s biggest girl band as they travel around the UK capital.

The Little Mix girls themselves are obviously thrilled with the campaign, sharing an image of a branded cab on social media: “So surreal…we’re on the side of a taxi…Who’s got their bottle of #LMWISHMAKER? Let us know what you think! Launch event tomorrow.” 

London Taxi Advertising Sales Director, Paul Tremarco, said:

We’re delighted to be working with SAS & Company on this high profile campaign to promote Little Mix’s new Wishmaker fragrance. Taxi advertising is a fantastic choice in terms of the reach and effectiveness of advertising, and the ads look fantastic. They’re sure to catch the eye on the streets of London and I’m sure it’ll be a very successful campaign. It’s also great that Little Mix are thrilled with the taxis and chose to post about them on social media.

The new Wishmaker perfume is on sale now in selected Boots stores and www.boots.com. The release for the new scent says: “Little Mix believe that dreams can come true! It’s their special chemistry; each girl is a lucky charm to the rest of the band and they share an instinctively positive outlook on life and a passion for fun! Their new fragrance, Wishmaker, rocks this vibe as it bursts with colour and confidence!”