Function of Beauty takes to the streets of London in product launch

London Taxi Advertising has launched custom hair care brand Function of Beauty into UK stores with their campaign across these stunning wrapped taxis in key London locations.

The creative wrapped these taxis in pastel turquoise, showcasing the bold pops of colour of the client’s hair products on the taxi doors. This allowed them to be the centre of the creative, not taking focus away from what the campaign was promoting. Additionally, quotes from the brand decorated the bonnets and boots of the taxis, as well as the Boots logo- seamlessly letting audiences know where they can buy the brand's products.

Tip seats were added to fully immerse the VIP customers who were taken to and from the event. To find out more, view our Clients Page.

About Function of Beauty:

Function of Beauty is the world’s first fully customizable hair care brand that allows you to create shampoos, conditioners, and treatment products based on your individual hair type, hair goals, and aesthetic preferences (including color + fragrance). Founded by a team of world-class MIT engineers, cosmetic scientists, and developers, each product is individually formulated using the latest science and technology to help ensure that your formula is every bit as unique as you.