Bringing Paul Smith’s iconic stripe to the streets

These fully wrapped taxis took to the streets of London as part of Paul Smith’s global Signature Stripe Celebration.

The campaign ultimately created a global expansion to this already iconic pattern, by placing it on taxis as well as items of clothing, and parading it through busy areas of the city.

For this campaign, opting for a fully wrapped taxi was the most standout choice. The campaign was afterall, all about Paul Smith’s Signature Stripe- the legacy of the brand- and it made for a simple, yet very effective creative too. The creative was then carried internally, by placing it on taxi tip seats.