Get to know: East Midlands
East Midlands is one of the country’s largest and most populated regions. Taxi advertising in this area can see your brand reach motorists and pedestrians in several major counties:
Reach 4.5m people in this densely populated region.
Target cities and towns with a large student population.
Stand out on the streets in an eye-catching and unique way.
Reach national and international passengers flying to and from the busy East Midlands Airport.
4,500,000
population of East Midlands.
5,600
black cabs in the region.
4
major cities to target.
£17,700
GVA per capita.
Why advertise in the East Midlands?
The region contains four major cities – Derby, Leicester, Nottingham and Lincoln – as well as other densely populated settlements such as Boston, Loughborough and Northampton.
Nottingham and Loughborough in particular have extremely large student populations thanks to their prestigious universities. This makes taxi advertising in the East Midlands an ideal location if you’re looking to reach a younger demographic.
A major selling point of the region is the popular East Midlands Airport, located in Leicestershire. With millions of passengers flying in and out of the airport each year, your East Midlands taxi ads can be there to catch their eye as they arrive at the airport; which will help fuel future purchases.
