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Interesting Stats

78%
in London are ABC1
2
Rotana hotels in Istanbul
13
countries served by Rotana

Rotana Hotels

A leading hotel management company across the Middle East, Africa, Asia and Eastern Europe

Campaign Summary:

  • Superside taxi advertising campaign in London
  • Promoting Rotana Hotel’s ‘Arjaan by Rotana’ chain of hotels
  • Interior tip seat ads targeted thos on board the taxis
  • Eye-catching creative showcasing the beauty of Istanbul

Luxury hotel chain promotes new Istanbul hotels with London cabs

London Taxi Advertising teamed up with luxury hotel management chain Rotana Hotels on a promotional cab campaign to raise awareness of its fantastic newly-opened properties in Istanbul, Turkey.

Specialising in Middle East, Eastern Europe, Asia and Africa hotel accommodation, Rotana Hotels opted for a high-exposure taxi campaign in London to target a large and culturally diverse demographic.

The UK capital is home to a high percentage of AB individuals and business people. By targeting those on board taxis in London with interior tip seat advertising, Rotana Hotels was able to reach an affluent audience of professionals with an interest in visiting the likes of Istanbul and Dubai for both business and pleasure.

The exterior superside ads allowed the eye-catching can creative to reach a huge audience in a busy urban environment, with iconic London black cabs carrying the Rotana branding across one of the world’s most famous cities, driving to tourist attractions, popular events, shops or business meetings.