Interesting Stats

45
Pure Gyms in London
8.6m
to target in the capital
80%
notice new taxi ads

Pure Gym

Fitness franchise promoting its 45 London gyms

Campaign Summary:

  • Full livery campaign with Pure Gym in London
  • Promoting the franchise’s 45 sites city-wide
  • Campaign enhanced by interior branding
  • Full wraps offer unbeatable brand exposure

Pure Gym Turns to London Taxi Advertising

London Taxi Advertising has teamed up with famous fitness franchise Pure Gym for a new high frequency taxi advertising campaign.

A fleet of fully-wrapped taxis carrying Pure Gym’s signature turquoise and white branding can be seen across the capital, travelling near and past the franchise’s 45 sites in the capital.

The full livery campaign has also been enhanced with interior advertising in the form of branded tip seats and receipt pads, ensuring that the fitness company’s messaging reaches as many people as possible.

With the population of the Greater London area now at 8.6 million, advertising on taxis in the capital gives brands the opportunity to target a huge and diverse audience, with the iconic London black cab transformed into an effective mobile marketing tool.

To find out what a full livery campaign in London could do for your business, contact the team at London Taxi Advertising today!