Interesting Stats

8.6m
to target in Greater London
25
branded superside taxis
10x
smaller than the average booster seat

Mifold

The most advanced, compact and portable booster seat in the world

Campaign Summary:

  • Superside taxi advertising campaign in London promoting Mifold
  • Brand awareness campaign with an aim of driving sales
  • Campaign enhanced by interior tip seat ads and branded receipt pads
  • Taxis also fitted with the product to showcase it to those travelling on board

Mifold children’s booster seats launch LTA cab campaign

London Taxi Advertising joined forces with Mifold, a supplier and manufacturer of revolutionary adjustable car booster seats for children.

 

Each London cab was fitted with a sample of the product, allowing children travelling on board the taxis with their parents to try it out.

The campaign was further enhanced with interior tip seat advertising, as well as branded receipt pads. The exterior taxi advertisements were in the form of supersides, an ideal format for short to medium term campaigns.

Taxi advertising is a versatile media format, and has been proven to be a success for a wide range of objectives, from product sales to brand awareness. To see what a branded taxi advertising campaign could do for your business, contact the team at London Taxi Advertising today.