Interesting Stats

1.5m
international visitors to Madrid annually
8.6m
to target in London
1.2m
attended World Pride 2014

Madrid Tourism

Tourist board promoting World Pride Madrid 2017

Campaign Summary:

  • Taxi advertising campaign with the tourist board of Madrid
  • Cabs promoted the upcoming World Pride Madrid 2017 event
  • Eye-catching ads travelled across the UK capital of London
  • Millions expected to attend the upcoming event

World Pride Madrid 2017 promoted with London taxis

London Taxi Advertising and the Madrid tourist board teamed up to promote the Spanish capital as a tourist destination and raise awareness of World Pride Madrid 2017.

A fantastic ad creative was used to promote the event, which was last held in Toronto, Canada in 2014. It is the leading international Pride event, with over one million attending every year.

The traditional London black cab was transformed to carry Madrid’s branding, working as an effective mobile billboard as it travelled across the British capital. The campaign was further enhanced with interior tip seat advertising and branded receipt pads, allowing Madrid to reach passengers travelling on board the taxis.

Taxi advertising is a fantastic way to reach a huge and diverse audience, offering unrivalled coverage and huge brand exposure at competitive prices.

To see what taxi advertising could do for your brand this year, contact London Taxi Advertising today.