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Interesting Stats

11.5k
likes on HEAD Facebook post from Andy Murray's account
485k
people attend Wimbledon every year
890k
tennis fans in the UK

HEAD Tennis

World-famous sports equipment company and Andy Murray's racquet supplier

Campaign Summary

  • Full livery taxi advertising in London
  • PR activity involving celebrity endorsement
  • Andy Murray was chauffeured around London in a HEAD taxi
  • Promoting the launch of Murray’s new racquet and the HEAD Radical range

 

taxi-at-night

Tennis star Andy Murray was a huge fan of our HEAD Tennis taxis!

This exciting public relations campaign saw global tennis hero Andy Murray take a tour of the capital in a fantastic fully wrapped HEAD Tennis taxi.

Celebrating the launch of the new HEAD Radical range and Murray’s new racquet, the eye-catching cab was used to chauffeur Murray to a high-profile event at LDN19 Pro:Direct. Full wrap advertising is a fantastic way to guarantee high brand exposure through PR stunts and promotional coverage.

This cab campaign shows the PR power that taxi advertising has, with the two-time Sports Personality of the Year winner taking to social media to share his thoughts on the taxi livery and to post images and videos of himself on board!

To find out how you can use taxi advertising to promote your brand, get in touch with us today!