Interesting Stats

12 months
Campaign Length
Full Taxi Wrap
Livery used
£1.6bn
UK Bed market value

Hästens

At Hästens we set out to make the best beds in the world.

Campaign Summary:

  • Taxi advertising campaign with the Hästens
  • Targeting High end consumers
  • Eye Catching check pattern full livery Taxis

Olivia Burton Targets Fashion conscious consumers with a taste for a things vintage

LTA have got into bed with one of the leading providers of luxury mattresses and all things bed related,  in order to take their unique trade marked chequered mattresses to the not so soft streets of London. Utilising the highly recognisable full wrap Taxi advertising format Hästens are aiming to drive increased visits to their high street shops.

A striking blue chequered pattern creative with nothing else but the company name is being used to promote the brand throughout the year as they compete for slice of consumer sales duvet.

The creative utilises their classic Hästens check, a jacquard woven fabric a functional design and innovative weave which has made Hästens blue check an icon of bedding culture and a guarantee of authentic quality.

Full wrapped black cabs are a fantastic way to target large segments and diverse audiences, offering unrivalled coverage for consumers at all levels and including commuters.

To see what taxi advertising could do for your brand this year, contact London Taxi Advertising today.