Interesting Stats

25%
of all UK managers & professionals live in London
1996
FE was founded
78%
of Londoners are ABC1

Financial Express

Investment strategy specialist

Campaign Summary:

  • Full livery taxi campaign promoting investment strategy specialist Financial Express
  • Bright yellow branding attracting attention on the streets of London
  • Internal tip seat and receipt pad ads reaching those on board the cab
  • Taxi advertising provides unrivalled reach with millions seeing the cabs

Financial Express ‘big yellow taxi’ campaign in London

London Taxi Advertising worked alongside investment strategy and fund management specialist with a new campaign in the capital targeting potential investors and new customers.

A fleet of full livery branded taxis were live across London, travelling in and around financial hot spots such as The City and Canary Wharf.

The bright yellow creative was incredibly eye-catching and turned heads on the city’s streets as it targeted a large demographic of business people in the world’s most powerful economic city.

As well as exterior branding, the taxis also featured internal tip seat and receipt pads allowing Financial Express to reach those travelling on board the iconic London taxis.

Approximately 98% of the UK population see out of home advertising on a regular basis. Taxi campaigns are a great way to reach your ideal demographic in a cost-effective way.