- 3 Months
- Campaign Length
- £ 127bn
- Value of the UK tourism Market
- Superside campaign in London promoting the Authentic Cuba
- Cabs used for fantastic PR shots outside of iconic London
- 90+ Cabs used over a 3 month period
Icelandair have got onboard with London Taxi Advertising to showcase the carrier in style
London Taxi Advertising worked with Iceland airline, on an eye-catching cab campaign in the British capital.
A striking blue chequered pattern creative with nothing else but the company name is being used to promote the brand throughout the year as they compete for slice of consumer sales duvet.
The creative utilises their classic Hästens check, a jacquard woven fabric a functional design and innovative weave which has made Hästens blue check an icon of bedding culture and a guarantee of authentic quality.
Full wrapped black cabs are a fantastic way to target large segments and diverse audiences, offering unrivalled coverage for consumers at all levels and including commuters.
To see what taxi advertising could do for your brand this year, contact London Taxi Advertising today.