Interesting Stats

2.2m
people to target in Paris
£17bn
value of UK beauty industry
27
Crabtree & Evelyn stores in UK

Campaign Summary:

  • European taxi campaign taking Crabtree & Evelyn to the streets of Paris
  • Promoting the beauty brand’s pop-up store ahead of Christmas
  • Campaign also promotes the rest of the British Beauty Festival in Paris
  • Full livery cabs with Christmas and British-themed branding

London Taxi Advertising promotes British beauty on the streets of Paris!

This campaign promoted the Crabtree & Evelyn pop-up store in the French capital, as part of the fantastic British Beauty Festival curated by feelunique.com.

The full livery cabs showcased Christmas-themed Crabtree & Evelyn branding, whilst also carrying a stand-out British theme to promote the rest of the beauty festival.

The collaborative effort between feelunique.com and Crabtree & Evelyn encouraged Parisians to visit the pop-up store at 121 Rue Vielle du Temple, which was open until 13 December ahead of the Christmas shopping period.

Founded over 40 years ago, Crabtree & Evelyn has grown to be recognised worldwide and is respected for its original fragrances, fine foods and gorgeous gifts.

The full livery taxi advertising guaranteed Crabtree & Evelyn huge exposure, with every inch of the taxi covered in the branding of the company and the British Beauty Festival.

crabtree taxi advertising paris